Marketing

Grow How to manage your business’ online reputation A company with strong ethics and that does business in an honorable and above-board way will find it has a much easier time managing its reputation online, while a company that covers up mistakes, lies, or posts fake reviews will eventually find the opposite. These tips and …

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Grow A digital presence is non-negotiable There was a time, in the increasingly distant past, when websites were seen as the domain of big business. The cost was exhaustive, the development was complicated and there were those who even made money buying up domain names, in the hopes that a big brand would pay big …

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Grow The importance of customer retention “The purpose of business is to create and keep a customer”  – Peter F Drucker. Businesses, especially when starting up, tend to focus on the first part of that statement – customer acquisition. However, as important, is keeping those customers satisfied so that they come back for more and …

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