Small and medium sized businesses (SMEs) still reeling from the devastating impact of the Covid-19 outbreak will get an opportunity to glean valuable insights from experts on how they can use the experience to anticipate future trends and to better plan for the year ahead at the upcoming I AM AN ENTREPRENEUR Digital Summit scheduled for Saturday, 14 November.
The theme for the last virtual webinar for this year, which is sponsored by FNB, is aptly titled: Taking Stock of 2020. Planning for 2021.
The outbreak of the coronavirus dealt a heavy blow to SMEs that were already grappling with the challenges of a sluggish economy and reduced consumer spending. The implementation of lockdown restrictions aimed at curbing further transmission of the pandemic sounded a death-knell to many SMEs who lacked the resources to keep their businesses afloat in the absence of any commercial activity. The hospitality, retail, and tourism sectors were the hardest hit by the lockdown due to restrictions on travel and strict curtailment on entertainment activities.
“The challenges that the small and medium sized businesses experienced in 2020 were unprecedented in living memory and nobody could have anticipated the far-reaching impact of the Covid-19 outbreak on emerging businesses, many of whom were already struggling in the face of a contracting economy.
As the year winds down, we believe that the theme of the summit is fitting for entrepreneurs who are scrambling to resuscitate what is left of their businesses. This summit is about helping the entrepreneur take stock of all the events of this year, inside and outside their business, and how to plan efficiently for 2021. We have convened a panel of experts who will assist SMEs to navigate this challenging terrain and offer them the tools to enable them to make more informed decisions about their businesses going forward,” says Andile Khumalo, Founder and Chief Executive Officer of I AM AN ENTREPRENEUR.
The upcoming I AM ENTREPRENEUR Digital Summit, which can also be streamed free of charge, will comprise of presentations by digital entrepreneur, marketer, author and strategist Musa Kalenga, who will discuss the topic titled: A futurist way to put into perspective what happened in 2020 and the trends we should be thinking about going into 2021.
Kalenga is the Chief Executive Officer of Bridge Labs and was recognised by the Mail & Guardian as one of the Top 200 young South Africans.
Psychologist Vuyo Temba will discuss the topic titled: Healing: Reflections an entrepreneur needs to think about and do as the year winds down and as they plan ahead.
In line with convention, the guest entrepreneur who will share his story about how he turned his business around during the lockdown is multiple award-winning entrepreneur and founder of Bathu Shoes, Theo Baloyi.
“Entrepreneurs have faced seemingly insurmountable headwinds this year and we hope that the upcoming digital summit will energize them to get into the new year invigorated and ready to take their businesses to the next level. A revived SME sector is the panacea needed to nurse the ailing economy back to health,” Khumalo concludes.
Entrepreneurs who wish to attend the upcoming I AM AN ENTREPRENEUR seminar can register to stream the event for free on: https://iamanentrepreneur.co.za/stream/
Attendees can register for the webinar using this link: https://zoom.us/webinar/register/WN_Q7miMFiHSbqOc3oJN4A0KA